According to the Federal Trade Commission, there is a growing concern among health care professionals when it comes to growing epidemic of obesity.

Experts’ concerns are intensified by the relationship between obesity and several other health conditions such as cancer, sleep apnea, diabetes, hypertension, and cardiovascular disease.

Tie obesity and its health-related symptoms in with what many Americans see as an “ideal look” or “ideal weight” and it is easy to see why the diet and weight loss market continues to grow and thrive in the U.S. More than ever, Americans want to lose weight and keep it off as means of looking better and feeling healthier.

Direct Response TV (DRTV) marketing has been and continues to be an excellent way to target and capture the weight loss audience. An increasing amount of diet and weight loss merchants are using DRTV to relay critical information about their products and services to consumers.

To date, this type of marketing is considered extremely cost-effective. With the help of the right media planner or media buyer, just about any company can create a DRTV campaign that packs a big punch and yields a nice return on investment (ROI).