Consumers are rediscovering their love for infomercials as the recession tightens budgets and brings more jobless people home at odd hours to get asked questions like “How much would you pay for – ?” Remy Stern knows how they feel – he’s been watching infomercials all of his life and been persuaded to buy quite a few of the products they’re shilling.

His new book on the infomercial industry, “But Wait . . . There’s More!” tries to uncover the appeal of infomercials, why people are often aware that something too good to be true probably is, but still reach for the phone to dial an 800 number. Maybe this time, it’s too good not to be true. In a dark time for everyone’s paycheck, we all need a little hope.

Stern deconstructs the infomercial down to its base parts with motives and methods clearly outlined down to their surprisingly simple bare bones. It’s a worthwhile read for anyone interested in drtv marketing techniques, especially those who know that the infomercial may be one of the most effective ways to reach an audience that’s down and out.