In its attempt to merge television with the Web, Google has teamed with Sony to create Google TV.

With a hi-def TV or Blu-ray player from Sony, viewers will be able to watch regular television and movies or go online to surf services like Google’s YouTube for television content.

At its annual developer conference in June, Google cited the unfriendly menu systems of most cable and satellite television providers, explaining that Google TV will be able to give viewers the content they want when they want it.

Sony will have the player built into its high-definition televisions and Blu-ray players and gadget giant Logitech will also offer separate set-top players. Both will use Google’s Android operating system as their backdrop and devices are expected to hit stores this fall.

So far, the devices will be available only from Sony and Logitech and only at Best Buy stores. Google is working hard to convince other retailers, such as Walmart, to come on board as well. Given the price point and high cost of some components, such as the Intel Atom chips that power them, however, convincing discount retailers to carry Google TV may be a challenge.

Watch for the Sony Internet TV and Blu-ray players in Best Buy stores this fall.