<?xml version="1.0" encoding="UTF-8"?><rss version="0.92">
<channel>
	<title>DRTV MEDIA BUYER</title>
	<link>http://drtvbuyer.com</link>
	<description>Direct Response Television</description>
	<lastBuildDate>Wed, 07 Dec 2011 12:09:58 +0000</lastBuildDate>
	<docs>http://backend.userland.com/rss092</docs>
	<language>en</language>
	<!-- generator="WordPress/3.2.1" -->

	<item>
		<title>Twitter Makes “Social TV” a New Priority</title>
		<description><![CDATA[Although Twitter’s profitability, or lack thereof, is not known, one thing is for sure – Twitter is courting television producers and audiences. Chief Executive Officer Dick Costolo announced in a press conference that partnering with shows like “The X Factor” may have financial benefits down the road. Twitter’s biggest television claim to fame yet is [...]]]></description>
		<link>http://drtvbuyer.com/2011/12/07/twitter-makes-%e2%80%9csocial-tv%e2%80%9d-a-new-priority/</link>
			</item>
	<item>
		<title>Television Ownership Drops for the First Time in Two Decades</title>
		<description><![CDATA[For many American families, owning a television is a no-brainer. However, for the first time in 20 years, television ownership has dropped slightly. Nielsen, which uses television ownership as a way to gauge viewer numbers, reported that 96.7% of U.S. families own a television – down from 98.9% in the previous year. Experts point to [...]]]></description>
		<link>http://drtvbuyer.com/2011/10/10/television-ownership-drops-for-the-first-time-in-two-decades/</link>
			</item>
	<item>
		<title>Sony Joins the WebTV Game</title>
		<description><![CDATA[In a time when the entertainment industry is struggling to tap new markets and find new veins of revenue, Sony holds on for the ride through the crazy world of web TV. Crackle.com, Sony’s media portal established in the early 2000’s, is seen as one of the elder statesman in the game. The competition in [...]]]></description>
		<link>http://drtvbuyer.com/2011/01/20/sony-joins-the-webtv-game/</link>
			</item>
	<item>
		<title>High Fashion Relents To Web&#8217;s Pull</title>
		<description><![CDATA[Before the recession, there was a sort of unwritten agreement between high fashion, department stores, and elite outlets not to use the Internet (considered, apparently, “low brow”) to reach out to wealthy customers. When the recession hit and sales plummeted, however, all bets were off. Department stores began slashing prices on high-priced inventory to get [...]]]></description>
		<link>http://drtvbuyer.com/2010/11/21/high-fashion-relents-to-webs-pull/</link>
			</item>
	<item>
		<title>Google Teams with Sony and Others to Move Into TV</title>
		<description><![CDATA[In its attempt to merge television with the Web, Google has teamed with Sony to create Google TV. With a hi-def TV or Blu-ray player from Sony, viewers will be able to watch regular television and movies or go online to surf services like Google&#8217;s YouTube for television content. At its annual developer conference in [...]]]></description>
		<link>http://drtvbuyer.com/2010/08/12/google-teams-with-sony-and-others-to-move-into-tv/</link>
			</item>
	<item>
		<title>Kylo Gives TV Another Problem to Worry About</title>
		<description><![CDATA[Hillcrest Labs, a small company in Maryland, has potentially eliminated many of the downsides of hooking the Internet up to one’s TV – giving major networks another huge headache on top of the concerns they already have about online streaming video competing with their own offerings. The company’s offering is a browser called Kylo that [...]]]></description>
		<link>http://drtvbuyer.com/2010/07/06/kylo-gives-tv-another-problem-to-worry-about/</link>
			</item>
	<item>
		<title>Is Facebook Connect Ousting Facebook?</title>
		<description><![CDATA[We’ve seen that the social media crowd is fickle. One year the hottest thing around is LiveJournal, next it’s MySpace, next it’s Friendster. Considering the fact that most of you reading just now scoffed to think that anyone uses any of those platforms anymore, it’s not surprising that there were predictions that Facebook would lose [...]]]></description>
		<link>http://drtvbuyer.com/2010/05/18/is-facebook-connect-ousting-facebook/</link>
			</item>
	<item>
		<title>Blockbuster Takes a Hard Hit from Wal-Mart</title>
		<description><![CDATA[Blockbuster has been losing revenue to other movie providers like Netflix and Redbox for the last few years, and it’s about to have to take on an even bigger rival: Wal-Mart. Wal-Mart already had a huge amount of Blockbuster’s retail sales when they began to offer low-price DVDs, but now they’re entering into the digital [...]]]></description>
		<link>http://drtvbuyer.com/2010/04/30/blockbuster-takes-a-hard-hit-from-wal-mart/</link>
			</item>
	<item>
		<title>Can CNN Guarantee Away-From-Home Deliveries?</title>
		<description><![CDATA[This upfront season, we’re seeing CNN plant the seeds of a new strategy that may or may not bear fruit. Greg D’Alba, EVP and COO of CNN ad sales, is putting forward a new stripped-down video pitch that shows off the true power of CNN’s 24/7 news-gathering approach – while also telling them he can [...]]]></description>
		<link>http://drtvbuyer.com/2010/03/30/can-cnn-guarantee-away-from-home-deliveries/</link>
			</item>
	<item>
		<title>Digital Media Isn’t Necessarily Smooth Sailing</title>
		<description><![CDATA[Marketing across the board has been seeing budget cutbacks, but digital media has seemed like a bright spot in an otherwise bleak advertising environment. Social media, search, video, and mobile were the most popular and cost-effective new advertising techniques that appears to actually be gathering strength in spite of the recession. Unfortunately, that mindset may [...]]]></description>
		<link>http://drtvbuyer.com/2010/03/09/digital-media-isn%e2%80%99t-necessarily-smooth-sailing/</link>
			</item>
</channel>
</rss>

