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	<title>DRTV MEDIA BUYER</title>
	<link>http://drtvbuyer.com</link>
	<description>Direct Response Television</description>
	<lastBuildDate>Tue, 06 Jul 2010 12:32:40 +0000</lastBuildDate>
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		<title>Kylo Gives TV Another Problem to Worry About</title>
		<description><![CDATA[Hillcrest Labs, a small company in Maryland, has potentially eliminated many of the downsides of hooking the Internet up to one’s TV – giving major networks another huge headache on top of the concerns they already have about online streaming video competing with their own offerings.
The company’s offering is a browser called Kylo that works [...]]]></description>
		<link>http://drtvbuyer.com/2010/07/06/kylo-gives-tv-another-problem-to-worry-about/</link>
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		<title>Is Facebook Connect Ousting Facebook?</title>
		<description><![CDATA[We’ve seen that the social media crowd is fickle.
One year the hottest thing around is LiveJournal, next it’s MySpace, next it’s Friendster.
Considering the fact that most of you reading just now scoffed to think that anyone uses any of those platforms anymore, it’s not surprising that there were predictions that Facebook would lose momentum after [...]]]></description>
		<link>http://drtvbuyer.com/2010/05/18/is-facebook-connect-ousting-facebook/</link>
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		<title>Blockbuster Takes a Hard Hit from Wal-Mart</title>
		<description><![CDATA[Blockbuster has been losing revenue to other movie providers like Netflix and Redbox for the last few years, and it’s about to have to take on an even bigger rival: Wal-Mart.
Wal-Mart already had a huge amount of Blockbuster’s retail sales when they began to offer low-price DVDs, but now they’re entering into the digital download [...]]]></description>
		<link>http://drtvbuyer.com/2010/04/30/blockbuster-takes-a-hard-hit-from-wal-mart/</link>
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		<title>Can CNN Guarantee Away-From-Home Deliveries?</title>
		<description><![CDATA[This upfront season, we’re seeing CNN plant the seeds of a new strategy that may or may not bear fruit.
Greg D’Alba, EVP and COO of CNN ad sales, is putting forward a new stripped-down video pitch that shows off the true power of CNN’s 24/7 news-gathering approach – while also telling them he can guarantee [...]]]></description>
		<link>http://drtvbuyer.com/2010/03/30/can-cnn-guarantee-away-from-home-deliveries/</link>
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		<title>Digital Media Isn’t Necessarily Smooth Sailing</title>
		<description><![CDATA[Marketing across the board has been seeing budget cutbacks, but digital media has seemed like a bright spot in an otherwise bleak advertising environment.
Social media, search, video, and mobile were the most popular and cost-effective new advertising techniques that appears to actually be gathering strength in spite of the recession.
Unfortunately, that mindset may me a [...]]]></description>
		<link>http://drtvbuyer.com/2010/03/09/digital-media-isn%e2%80%99t-necessarily-smooth-sailing/</link>
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		<title>Tweens and Twitter Don’t Mix</title>
		<description><![CDATA[Is the younger generation really driving social media as much as we give it credit for?
Twitter is just one of the social media sites that finds the tween demographic (ages 13-17) isn’t all it’s hyped up to be when it comes to determining the longevity of any given service. MySpace, Facebook, Friendster and similar social [...]]]></description>
		<link>http://drtvbuyer.com/2010/02/14/tweens-and-twitter-don%e2%80%99t-mix/</link>
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		<title>Studios See Red</title>
		<description><![CDATA[The Redbox Automated Retail LLC seemed like a pretty brilliant idea, capitalizing on a concept made popular by Netflix.
Get your movies at a convenient place for a low cost…With Netflix, they came to your home. With Redbox, you got them at the same place you got another essential – your groceries.
The video-rental boxes are under [...]]]></description>
		<link>http://drtvbuyer.com/2009/12/10/studios-see-red/</link>
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		<title>The Internet Hasn’t Won Yet: TV Viewing is Up</title>
		<description><![CDATA[Cable networks in particular have been panicking about more video than ever being available online. This new research from Nielsen may be comforting to them; apparently Americans are watching more TV – on their TVs, no less – than ever before.
The average American watches approximately 153 hours of TV every month at home, which is [...]]]></description>
		<link>http://drtvbuyer.com/2009/11/30/the-internet-hasn%e2%80%99t-won-yet-tv-viewing-is-up/</link>
			</item>
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		<title>Are Tide Thursdays the New Marlboro Fridays?</title>
		<description><![CDATA[In 1993, tobacco giant Philip Morris held a meeting to say that Marlboro would be cutting its cigarette prices significantly in an attempt to hold on to their market.
The 20% cut did more than that – it launched a new phase of marketing for Philip Morris and began a series of techniques that other companies [...]]]></description>
		<link>http://drtvbuyer.com/2009/10/20/are-tide-thursdays-the-new-marlboro-fridays/</link>
			</item>
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		<title>Big Pharma Jumps in the Social Media Marketing</title>
		<description><![CDATA[Everybody these days is using social media as a marketing tool. So who cares if big pharma gets in on the action? It’s actually a much bigger deal than you may think.
Big pharma is late to the online game largely because it’s an industry prone to huge regulation mistakes. Misleading ads can result in huge [...]]]></description>
		<link>http://drtvbuyer.com/2009/09/05/big-pharma-jumps-in-the-social-media-marketing/</link>
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