DVR Usage to Grow 70%

In order to make your advertising successful, you have to get people to watch it. So is the recent upswing in DVR usage a good or a bad thing for marketers? Seen in the right light, it can be an opportunity.

MediaPost recently reported that digital video recorder use is going to increase by 70% in the next five years. That’s 51.1 million people that no longer have to watch your ad spot – they can just fast-forward and get on with their show. A few more terrifying stats in the same vein – 43% of all U.S. consumers with TVs will use DVRs by 2014, and 56% of them will be using video-on demand.

So what’s an ad buyer to do? Product placement is on the rise. If the consumers are only watching the show, then make the ads a part of the show. Product placement and ad placements on the lower third of the screen while the rest of the show plays are two options for bringing TV advertising into the DVR age.

As Seen on TV – Our love for infomercials

Consumers are rediscovering their love for infomercials as the recession tightens budgets and brings more jobless people home at odd hours to get asked questions like “How much would you pay for – ?” Remy Stern knows how they feel – he’s been watching infomercials all of his life and been persuaded to buy quite a few of the products they’re shilling.

His new book on the infomercial industry, “But Wait . . . There’s More!” tries to uncover the appeal of infomercials, why people are often aware that something too good to be true probably is, but still reach for the phone to dial an 800 number. Maybe this time, it’s too good not to be true. In a dark time for everyone’s paycheck, we all need a little hope.

Stern deconstructs the infomercial down to its base parts with motives and methods clearly outlined down to their surprisingly simple bare bones. It’s a worthwhile read for anyone interested in drtv marketing techniques, especially those who know that the infomercial may be one of the most effective ways to reach an audience that’s down and out.